A significant relationship has been seen between literacy, employment and development. Literacy and vocational skills benefits both individuals & communities. It transforms people, communities & the entire social structure at large, and is a key to socio-economic development Literacy plays an important role in providing skilled manpower and thereby empowerment.
Women are the most powerful instrument for bringing about change as women empowerment leads to empowering the family, the community and ultimately the nation as a whole. Taking on from this, we have established a seamless system, where women are first made literate and consequently their income generation environment is strengthened through various training and capacity building activities, resulting in their becoming self-reliant.
The programme comprises of the following components:
Functional Literacy module: Spread over 2 months, TARA Akshar+ makes an individual literate in just 2 contact hours per day for 56 days.
Life skills module:It aims at enhancing the personality and knowledge of neo-literates. This lays the foundation for vocational training and enterprise development training, leading to an enhanced personality and thus, increased livelihood opportunities. Key components in this module include:
- Understanding and Developing Personal Competencies: Self and Identity, Goals and Expectations, SWOT, Attitude, Self-Esteem etc.
- Social and Interpersonal Skills: Gender, Values and Perceptions, Balancing Relationships, Decision Making etc.
- Managing Situations: Communication Skills, Conflict Resolution and Handling Responsibilities etc.
Vocational skills module: It aims at making the individuals employable or undertaking self-employment. The vocations on which training is imparted are selected based on the results of the detailed training needs assessment and market demand assessment (in order to bridge the demand-supply gap).
Enterprise development module – After the participants undergo vocational training, there are a number of them who are interested in venturing into entrepreneurial activities. Selected individuals are trained on enterprise development and are assisted in setting up of micro-enterprises.
We deliver the SIYB (Start & Improve Your Business) curriculum – a trademark business development and management curricula developed by ILO (International Labour Organization) in 1970 – for imparting this training.
The enterprises are very carefully selected based on market requirements, capability and interest of trained neo-literates, viability assessments of the units, and linkages possible.
The micro-enterprises service three types of markets:
- Village markets (basic needs services) – building materials, water, sanitation and hygiene (WASH) services, energy services, IT based services etc.
- Surrounding Local Town Markets – Food Processing (including spices), poultry, and other farm and off-farm products.
- National / Global Markets – Sourcing of products aggregated from clusters of micro-enterprises (eg. Crafts, carpets, textile products, semi/fully processed and packaged food products)
Facilitation of marketing linkages: Further, market linkages (backward and forward) are facilitated, and women are acquainted with existing industry & market trends and are mainstreamed.